Now that you have your photo blog website up and running, one of the options you have is to try and make some passive income by adding advertising. Many photographers that have a website to promote their services or use their blog as their online portfolio prefer not to have any ads on their site—and I can certainly understand that. Advertising can distract your visitors from focusing on your work. Some people also feel that having ads on your photo blog kind of cheapens the look of things. I don’t have any ads on my own portfolio site and I do think their absence gives the site a classier look.
However, there are many other photo blogs out there covering all types of subjects where the inclusion of ads can be welcomed as visitors may be interested in those products or services. In these cases, it may be a great idea to pick up some extra income–especially if your blog is getting a good amount of visitors. Although there are some people who are making big bucks through website ads, remember these folks are usually the exception. Don’t fall for those get rich quick on the internet schemes. It does take a lot of work to earn big revenue online. That’s not to say you can’t get there one day. If you want to try, I say go for it. Just remember, to start out with, your goal should be just to earn some money as a bonus from doing something you love—photo blogging on your favorite topics.
If you do decide to include advertising on your photo blog, there are a few different avenues you can take. Ideally, if your site gets super popular and you’re getting a ton of web traffic, the ad companies will actually contact you about opportunities. In the meantime, two of the choices you have are Google AdSense and affiliate ads. Google AdSense is very easy to add to your website. You can include both text and banner type ads, and you get paid when people click on the ads. Years ago, it was possible to make some decent money with AdSense. Today, as a lot of people have become more cognizant of the ads, you don’t get as many clicks or get as much of a return. The pluses of Google AdSense are that it is easy to include on your site, there are many plugins you can use in WordPress that will help you display AdSense on your blog, and you get paid when a visitor clicks on the ad—whether they purchase that product/service or not. The minuses are that it is hard to earn that much money; and you have less control of the users. Unlike other advertising, Google AdSense does not let you open the ad in a separate window when the user clicks it. You’d preferably want to keep the visitor on your blog and not just have them taken elsewhere.
Affiliate ads differ in that you get paid if someone clicks the ad and actually purchases the service or product featured. Although you don’t typically get paid for someone just clicking the ad, the amount of commission you get on a sale is usually much greater than any single Google AdSense click. To get started with affiliate ads, you can sign up with one of the many online affiliate marketing networks out there. Once you’re approved, you can apply to the companies that run affiliate programs within that affiliate network. Obviously, if you can sign up with companies related to your photo blog niche, the chances are greater you can earn some commissions.
If you’d like to include advertising on your blog, here are some resources for you to check out: