While I’ve been an advocate of using WordPress to create your photo blogs, I know that I’m certainly not alone in that thinking. A quick search of “photography” on the WordPress.org site will allow you to browse some great photo blogs created with WordPress. Everyone from well-known photographers to huge stock photo agencies to major news publications utilize WordPress. Here are just three examples that are worth checking out.
Brian Smith is a Pulitzer Prize winning photographer based in Miami who has done portraits of many celebrities. His website is a great example of how to both exhibit your work and promote your photography business. When you visit Brian’s website, you’ll find the homepage features a large slider gallery with examples of his work. Among the famous faces you’ll see in his portraits are Samuel L. Jackson, Spike Lee, Jimmy Smits, Donald Trump, Kim Kardashian, Dwayne Wade, and many others.
The blog portion of Brian Smith’s site is found as a separate page/menu option. The other areas/pages of his website are Photography (portfolios), Projects, Travels, About, Blog, Books, Speaking, Hype (tearsheets), Stock, and Contact. There are also links to access Brian’s social media pages on Facebook, Twitter, and LinkedIn.
Getty Images Blog
Getty Images is one of the biggest names in the stock photography business. They have been especially successful in operating in the digital media age. The Getty Images Blog is a great example of how to combine images, stories, and video in your WordPress blog for a highly effective online presentation. I definitely like the layout of their site—with a large slider gallery above the fold. Scrolling down, you can browse some of their recent posts and articles. And on the right sidebar, you can view videos and access their Twitter feed. Clicking on the main menu items of the Getty Images Blog (Photography, Technology, Music, Friends) basically keeps the same type of layout but filters the content by that topic.
Lens is the photojournalism blog of the New York Times. This site also includes a large slider gallery on the homepage. If you scroll through some of their images, you’ll find they have a clever way of inserting advertising at some scroll points. Curiously though, these advertisement areas were only blank boxes, so perhaps they haven’t sold any ad space as of yet. Still, if you’re thinking of including some type of ads on your blog (whether for you own services or from outside companies), you might consider using this technique. Some visitors may not like it, but as long as you don’t overdo the number of ads, I think this method can be effective.
While I’m not suggesting you copy any of the above sites, I do think they clearly show that WordPress is a great choice for anyone’s photo blog—even some of the biggest names in the industry.