As social media sites such as Facebook and Twitter become more advanced in terms of features and options, it becomes important to make sure your content is rendered in the best way for optimal click-through rates. That’s where the WPSSO plugin by Jean-Sebastien Morisset comes in.
When you post links to your WordPress website on social media sites like Facebook and Twitter, your tweets and FB posts may look run-of-the-mill unless you spruce them up using the Facebook Open Graph and Twitter Card Meta tags. These tags allow your social media entries to be rendered with photos and text that you specify. The WPSSO plugin automatically adds the HTML Meta tags to the Head section of your WordPress site pages so they can be displayed in a better way that encourages more click-throughs.
Once you install and activate the plugin, you can access the settings page from the SSO menu on the left of the WordPress dashboard.
From the General Settings page, you can set your Open Graph settings for your website, images, video, and authorship. You also set your publisher specific settings for Facebook, Google+, Pinterest, and Twitter here.
The free version of WPSSO allows you to do basic Facebook, Google+, and Pinterest open graph settings. However, if you do a substantial amount of social media content creation, I recommend you get the Pro Version of the plugin ($39.95 for one website, discounts for multiple site purchases). The Pro Version of WPSSO allows you much more functionality such as Twitter Cards and Pinterest Rich Pins.
Here are some examples of what you can do with the WPSSO plugin:
WPSSO gives you more control over your Facebook posts including more descriptive text.
WPSSO Pro includes Twitter Card ability, so your website tweets can include large images and custom text and hashtags.
If you do a lot of social media posting and want the best chance to increase your traffic and click-throughs, I’d recommend upgrading to the pro version of WPSSO. If you only do limited social media postings, you could go with the free version of the plugin. But, make sure you’re also using a WordPress SEO Plugin if you only use the free one.
The pro version of WPSSO gets high marks:
Reviewed by Michael James on