In one of my previous posts, I wrote about some ways you can add social media links or buttons on your WordPress photo blog so that people can tweet and like your site. But what about going the other way around? What are the best social media outlets to share your content and try to drive traffic TO your photo blog? And what is the best approach to take when trying to encourage folks to visit your site? Let’s take a look at some possibilities.
You can create a Facebook page dedicated to your photography where you post updates about your photo blog as well as other information you want to share. The good thing about Facebook pages is they do get indexed and appear in Google to drive some traffic. The downside is it’s hard to build a larger audience there.
You can set up a Twitter account and send out tweets when you have new content on your photo blog. And you can also tweet on other photography topics or anything else in your life. While it is easier to build a bigger community on Twitter, you may have to send out multiple tweets about the same material to account for everyone’s Twitter stream being inundated with everyone else’s tweets.
Lately there’s been a lot of controversy about Pinterest being bad for photographers. I don’t use it much, but I do think there are photographers who do work in certain niches that match the demographics of Pinterest. Certainly in those cases, I think posting some of your photography images linking back to your own site can be beneficial.
Lastly, I’ve been using Google+ a lot lately—in fact, more than any other social media site. Google+ allows you to display and share your work through communities, pages, hangouts, and your own profile postings. I like that it is much easier to grow your community than in Facebook.
Whichever form of social media you choose to try and drive traffic to your photo blog, be sure to be an active participant and not someone that just constantly posts links or requests for others to like or visit their site. When you share your other interests with people, they are more likely to take an interest and add you back—as well as take a look at your website.