One of the first sessions I attended at NMX 2013 last week was “How to Add Photography into your Marketing Mix” by C.C. Chapman. Primarily for non-photographers, there was still a lot of good material covered that even seasoned photogs could use in their shooting. This session focused less on the technical aspects of photography and more on the creative and aesthetics side.
C.C. encouraged everyone to shoot more (at least one pic everyday) and to share what is unique about you in your pictures. One of the concepts he presented was to shoot more like a child—that is, try not to overthink things. If you give a camera to a kid, they’ll just start shooting whatever is interesting to them—simple and mundane as it may seem to others. These pictures actually can turn out really intriguing and unique, which is why he recommended we give it a try.
C.C. also talked about his workflow processes for both his high res and mobile work. For higher resolution images, he shoots with a Canon 5D and imports the images into Adobe Lightroom before posting on Flickr or 500px. For his mobile or camera phone images, he shoots with Camera Plus or Snapseed and the images are then posted on Instagram then to Flickr or 500px.
I really enjoyed this presentation at NMX as there were a lot of great ideas presented to get us to start thinking more visually and share images that are unique to what’s going on in our lives and that create an emotional response from our audience.