While photography is often a very subjective form of art, there are some specific objective items you should be aware of when creating your photo blog. Lately, I’ve been surfing the web for photo blogs on many topics. There are a lot of great sites out there. However, a few of the photo blogs I checked out could have benefited by adhering to the following design tips.
Since you’re creating a photo blog, you of course want to include photos. But…make sure your pictures load quickly! I literally had to sit and wait five minutes for the photos to appear on an architectural photo blog I was trying to browse. Remember to resize and optimize your photos accordingly. Fortunately, WordPress has some plugins you can use to accomplish this task.
Next, while you should definitely include some text with your photos, keep in mind that your site is a Photo Blog. Don’t make the mistake of writing a novel about one picture and including all of it on your homepage. Unfortunately, I’ve seen too many examples of this kind of design. It just makes your site look more cluttered and uninteresting. If you absolutely have to include an abundance of text about a certain photo, consider including a link from you photo to a separate page. CNN’s photo blog CNN World is a great example.
And most importantly, make sure all of the links on your photo blog are valid. You don’t want your visitors to encounter broken links which cause them to lose interest in your site. Be especially careful if you have separate websites for your photo blog and your photography business. I was recently admiring a travel photo blog which seemed very well designed and contained some compelling photos. This photographer did a great job of showcasing his work and he was also selling prints. Unfortunately, when I clicked the link to his photography business site, I ended up on a Not Found page!
Remember, you don’t have to be a professional web designer to have your own photo blog. However, by keeping some basic design tips in mind, you can provide a much more enjoyable experience for your website visitors.